Content strategy, writing and marketing for Lightning AI.
Lightning AI is a SaaS service for marketers that runs on Artificial Intelligence. The AI will test hundreds of audience groups for you while you sleep, then optimize your paid advertising campaigns based on the data.
Currently, we handle all of the content writing and marketing initiatives for Lightning AI. Scroll down to view a few of our published articles
Initial Content Strategy
Purpose
Create a comprehensive content marketing strategy to help guide new online marketing efforts.
Deliverables
User personas, competitive analysis, core strategy statement, channel strategy, brand voice guidelines.
Details
We were tasked with creating a comprehensive Content Strategy document that would help guide the internal team. Then, we helped implement these strategies.