Social media marketing for Eau Palm Beach Resort and Spa.
Eau Palm Beach Resort and Spa is a five-star oceanfront resort located in Manalapan, Florida.
We managed Eau Pam Beach’s social media accounts from 2019-2021. Throughout our time managing these social accounts, we had a number of responsibilities listed below.
Content creation for Facebook and Instagram
Content calendars, scheduling and posting
Paid promotions (boosted FB/IG posts and ads)
Event coverage for social media (live Instagram stories, etc)
Organic growth across all social accounts
Response management across all accounts
Analytics and monthly reporting for all social media work
Social Media Wins
Content.
We planned and executed content calendars for the resort 30 days in advance every month. This ensured the internal marketing team at the resort had adequate time to provide feedback and request any changes. The posting cadence included posts 6x per week on each channel.
Growth.
We took the Instagram account from 10,500 followers to 20,000 in less than 7 months. We averaged 500+ new followers per month on Instagram and over 350+ new followers organically on Facebook. Impressions across all platforms increased 37% under our team’s guidance and management.
Live coverage.
We provided live social media coverage for various events at the resort including an on-site beer festival and an exclusive champagne dinner series. Live coverage took place on Facebook and Instagram stories. We also “went live” on these platforms to share real-time content. Instagram story views grew 48% under our team’s management.
